How We Attracted the Perfect Buyer for this Spacious Family Home in the Albemarle Neighborhood in Newton MA
If you were a buyer searching the Internet for your dream home, would this tag line attract you?
“Nine room home with over 2400 sq ft of living area located on a tree lined street in the desirable Albemarle neighborhood in Newton MA.”
Sounds nice on paper but would this pique your interest? Read on. “The rooms have good light and include five spacious bedrooms, two full baths, and three porches.” If we captured your attention so far, you probably want to see some pictures, right?
Looking at the pictures, (see below), you ask.
“Why the two front doors?”
An excellent question voiced by many. Here’s the brief: the home was at one time a two family. The sellers had reconfigured and updated the space for single family living. The renovations included a sparkling cook’s kitchen, but the plan to change the entrance from two doors to one was placed on the back burner as plans often are when babies are born and young families grow.
So back to the pictures…this beautiful home was vacant and photos of empty rooms do nothing for the space, not to mention the imagination.
Our challenge was to artfully stage the home. This is where my years in drama class pay off. With some materials left over from the move and a carload or two of stock items, we went to work. Our team had a blast filling the space with charm. The goal was to arrange the rooms with enough furniture to give a good sense of scale and some fun accessories to give it life. A game room, a blissful yoga retreat, a sunny reading nook fills the picture frame. Potential buyers were left with a warm and welcoming impression which paid off with a promising offer within ten days.
These types of low cost staging techniques along with high quality target marketing are just some of the ingredients to contribute to a recipe for success in selling a home. Go to www.JanetPorcaro.net for more staging pictures.
